Gray TV – WMTV Madison

PROJECT DETAILS

PBD was responsible for the design of the exterior architecture while in collaboration with Hendrick, who was the interior architect. Situated on a highly visible site on the beltline highway, the massing has been oriented to give the station a strong presence to passing motorists, and the design is a bold statement to the surrounding community. The 30,000 sf building contains two production studios for news broadcasts and other television programming, a double height newsroom for reporting staff, and office space for administrative and support staff for the station. The all glass northern façade will allow views into the newsroom to highlight the news gathering that takes place 24 hours per day.

  • Square Feet: 30,000

  • Location: Madison, WI

  • Industry: Advertising/Media

  • Key People:

news & awards