CDW is a leading technology solutions provider to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. Partners by Design helped CDW relocate to 8 floors of space in the new 625 W Adams building making them the flagship tenant. With over 250,000 SF of office, digital technology and connectivity inspire the brand treatment throughout the 8-story campus, celebratin CDW’s history, innovative technical solutions and culture.
A color-coded wayfinding system differentiates each floor of the vertical campus with neon lights off of the elevator lobbies as visitors travel through the space. Iconic Chicago attractions serve as conference room names and drive connection to the local community. The design incorporates future-proofing technology solutions such as sleek media walls with integrated and accessible 98” displays, video conferencing, and writeable surfaces. Spark worked alongside the design team to create brand storytelling throughout the space using custom wallcoverings, directional signage, murals, recognition walls and wayfinding.