Renovating a tired three-story office building, the Gray TV St.Louis transformation gears towards a modern news station with a hospitality touch. The setup includes two main studios – one for news and another for a morning lifestyle show. A spacious newsroom fosters teamwork, while two control rooms manage the technical aspects efficiently.
In the heart of operations, a double-height sales department encourages collaboration, featuring a dedicated conference room for sales discussions and a “closing room” blending hospitality with deal closures. The exterior addresses practical needs with news-covered parking, an elevated satellite structure, secure on-site parking, and a landscaped area. Setting a tech-savvy tone, a prominent 25-foot LED display in the lobby showcases programming. With a total space of 40,000 square feet, this revamped structure becomes a hub of modern journalism, balancing functionality and a business-friendly environment.
